As we now begin to come out of the other side of lockdown, with some parts of the world opening up fully and returning to some form of normality, the UK seems to be on a similar trajectory as businesses re-open and people return to work.
Where does that leave businesses with regard to customer visits, how are things going to change for what seems to be the foreseeable future?At ADS Laser Cuttingwesensed a shift, believing due to the current pandemic, face-to-face customer visits would be out of the question.
To support this decision, we conducted a research study to really understand how our customers –and people in general –wish to be contacted as they return to work.
Research Conducted on Customer Interaction
We reached out to 339 individuals and were rather surprised by the results.Offering three methods of contact (telephone, virtual and face-to-face) and suggesting the choice of one or all of these methods, asked the question “how would you like to be contacted once lockdown is over?”
Going into this we believed there would be a major shift towards virtual visits, which is partially true –although not as significant as we first believed.96.4% of respondents said they would be happy to speak over the phone, 37.5% via virtual visits and 41.7% of those who responded said, social distancing and government guidelines permitted, are still happy to meet face-to-face.
Virtual Visits or Face-to-Face?
As canbe seen by the results, the current pandemic may have shifted the number somewhat, but it seems people still want what is imbedded in the human psyche –human contact.
This is not to say that virtual visits will not continue to be a growing trend, so it is worth gearing your business up for these so not to get left behind –but for now face-to-face visits still comes out on top.
As a result of this we have put processes in place to be able to carry out “virtual” customer visits by utilising Tools such as Zoom and Microsoft Teams and leveraging the content we have developed over the last year as part of our investment in marketing to aid these virtual visits.